a bunch of passionate guys from the west

West was born in Switzerland from our common vision for what snowboarding truly is. Through West we want to share our love of snowboarding by creating quality board, eclectic shapes and inspired designs. Join the great adventure, ride west.

our story

West founders are coming from switzerland, based in the alps at a geographic intersection that gathers french german and italian speakers. We are true snowboarders for more than 25years. We have been in the snowboarding scene for all these years and we basicaly saw it all. From neon and useless inventions to also super dope innovative and creative stuff, snowboarding kept it going all the way and we want to continue and be part of this story. As proud descendents of the small brands that have made snowboarding what it is today, the tradition of underground brand will contines with west.

How we make snowboards matter

At west, our primary focus has always been the product. We select only the finest material and technology to build our boards. We want our product to be premium and efficient. Once you got a board in your hand, you notice that it is high quality with attention to details. Once you ride it, you feel safe in any conditions and you can play with it as much you want with no limits.